Martha Stewart To Partner With Home Depot

Oh, my: Be still my heart! Martha Stewart is launching a line of products at Home Depot! By now, you may have guessed that I am Martha's biggest fan, so this is very exciting news. According to a press release, products will first appear in stores in January 2010. The new Home Depot line will cover outdoor living, home organization and home décor, and will roll out with outdoor living goods appearing in January, followed by organization in February.

"We are thrilled to have the opportunity to partner with The Home Depot, the largest home improvement retailer in the world," said Martha Stewart, in a statement. "Martha Stewart products have always been stylish and distinctive, with a consistently high level of quality. Partnering with The Home Depot allows us to offer a wider audience the product and 'how-to' information they need to complete all of their home improvement projects." We love it when Martha teases us with promises of 'how-to' information -- this could be something exciting!

However, the particular mix of goods, coupled with Home Depot's self-described "commitment to value and everyday low price" made us wonder what this means for some of Martha's other brand extensions. In particular, we asked ourselves what will happen to her partnerships with Kmart (Martha Stewart Everyday) and Home Depot's main competitor, Lowe's (Martha Stewart Colors at Lowe's). Even a multi-tasker like Martha must have a limit to the number of projects she can sustain at one time. The release also mentions her Macy's line specifically, but then refers to "other retailers," which seems like a bad sign for the Everyday line.

We're excited about this new line and we're crossing our fingers that Martha will stay in all of her retail outlets, so we really can find her everywhere!

For more retail news, check out these recent posts:

The Country Living Collection From Kmart
L.L. Bean Opens a Home Store