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You more than likely know Jenny McCarthy as the perky blonde Playmate, or perhaps from her stint as the host of MTV's dating show "Singled Out."' Of course, these days, Jenny McCarthy is ready to show up in plenty more boys' bedrooms --- but not in a centerfold poster. Partnering with PEM America, McCarthy is launching Too Good (TM), a non-toxic product line for infant and juveniles, beginning with bedding.

too good brand, jenny mccarthy, son evan, beach, celeb, celebrityJenny's son, Evan, is the source of inspiration for the new product line. Photos: Brand Week, Celebrity Today


The announcement comes hot on the heels of McCarthy's third book "Healing and Preventing Autism: A Complete Guide," which explores McCarthy's experience with her own autistic son, Evan. After transitioning her son's surroundings into a BPA and phthalate-free environment, among other changes, she noticed a significant decline in Evan's autistic symptoms.

"It was never an option for me to become complacent after my son's successful recovery," said McCarthy. "My personal breakthrough inspired me to help all families and individuals find the safest, healthiest and most affordable products on the market. PEM America and I are working together to fill the market void in safe, non-toxic products for children, one Too Good (TM) item at a time."

McCarthy unveiled Too Good (TM) at the ABC Kids Expo last week after meeting with select retailers. We'll be on the lookout for McCarthy's line to drop this spring in retailers across the country.

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