Photo: Laura Fenton
Jonathan Adler Junior children's line launches at New York International Gift Fair
If ShelterPop was giving out awards at the New York International Gift Fair (NYIGF), we'd give
Jonathan Adler the overachiever award. Adler introduced Jonathan Adler Junior, a children's line, at the show, and the new venture is nothing short of amazing. Everyone who stepped up to the pint-size vignette immediately cooed and awed the new merchandise, which will be available in a few weeks time.
Photo: Laura Fenton
Adler and his designers have re-imagined many of the signature
Jonathan Adler pieces on a smaller scale, including furniture, pillows, rugs, blankets and even wallpaper. The line is also cast in kid-friendly fibers, like an ultra-soft baby alpaca for the pillows.
Photo: Laura Fenton
The team at Jonathan Adler displayed the new Jonathan Adler Junior pieces alongside pieces from the main line, including many pieces from the 'Menagerie' collection and the lacquered line. Seeing Jonathan Adler Junior side-by-side with existing Adler products, it's clear why a kids line was an obvious next step for Jonathan Adler: His "happy chic" vibe is just right for for the pre-K set.
Photo: Laura Fenton
As if launching a whole separate line wasn't enough trouble, the Adler booth featured a total of more than 200 new products, which is an almost unbelievable amount of new merchandise for a single show. We were totally impressed with everything we saw, especially the new ping-pong and tennis accessories (swoon!), table linens and the re-introduction of porcelain dinnerware.
Photo: Laura Fenton
Do you love Jonathan Adler as much as we do? Read more about
Jonathan Adler's customizable rugs and pillows and his most recent kid-friendly venture:
A line of Barbie-themed products!