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NBA superstar LeBron James signs deal for a licensed furniture collection.

LeBron JamesPhoto: Getty Images




Furniture Today
reports that basketball star LeBron James will develop a furniture line with furniture company American Signature. James's brand manager LRMR Marketing and his longtime girlfriend (and high school sweetheart!) Savannah Brinson will also collaborate on the line.

USA Today
says that James will be, "sharing his family's lifestyle with fans and other consumers," through the line. The LeBron James-branded collection will launch in summer 2010 at Value City and American Signature stores (American Signature has 125 stores in 19 states).

This partnership marks the first licensing deal for American Signature. However, furniture collection and sports star pairings are not new; former quarterback John Elway has a line of manly furnishing with Bassett. Nor is a licensing deal new for James, who has produced a line of sneakers with Nike and has endorsed products from brands as varied as Bubblicious gum and State Farm Insurance.


We can't wait to see what the Cleveland Cavaliers start comes up with for his first foray into home furnishings.



More Fun Design From Our Friends Around the Web:

Alice In Wonderland-Inspired Mushroom Tables -- CasaSugar

Zipper Cups & Pumpkin Bowls (you've gotta take a look) -- Design*Sponge

Hip Houseplants: Making green thumbs cool -- PointClickHome

Time to Decorate the Nursery with...Cardboard?
-- Shelterrific
  • tim.fenton.email

    You've gotta be kidding!

    Reply
  • mesaman

    Gee! And I thought it would be to earn his GED.

    Reply
  • mesaman

    Ryan; wha fo u be dissin me bro? I bin takin yo toilet cleanin job whil u be sittin on yo ars waitin fo Yobama to mak yo rich.

  • Chuck

    GED or not, he is still a gangsta rapper down in the hood with a lot of money. He'll be flat broke by the age of 50 like most all other blacks who make it big.

  • Elle

    You fool. Do you assume all atheletes are ignorant or just black ones? It just so happens that Mr. James was an honor student with a 3.5 gpa. What was yours, you smart ass?

  • mif991

    I don't blame him. It is easy money and believe me, he (and his girlfriend won't be drawing or designing; He'll be choosing from professional sketches.

    Reply
  • Stan

    I live around Cleveland and All I can say is Lebron. nothing but class pure class. I hope he stays in Cleveland but where ever he goes he will always be class to me. p.s. ( He will probaly stay right here in Cleveland)

    Reply
  • vern

    What would people say if there was a magizine called "Ivory" about white people??

    What would people say if there was an organization called the "National Association for the Advancement of White People"??

    What if there was a TV Channel called "White TV"????

    ETC...ETC...

    Your answers????????????????????????????????????

    Reply
  • Jones

    I think you forgot a series of laws that prohibitied Amerians of dark skin color from 1) learning to read and write 2) vote 3) attend school based on merit 3) patronize restaurants/businesses 4) attend universities aligned with their intellectual talents 5) have the same rights given to all other americans (even with the history books citing that americans of dark skinned tone participated in EVERY WAR of US history) and the list goes on while you have 1) KKK 2) Free Masons 3) Ole Boy Network 4) Heritage Foundation and the list goes on. Just because theres no label doesnt mean there aren't any "white" organizations. You'd be naive and out of the loop of your own demographic to think so. So....get a life and realize BET is Black "ENTERTAINMENT" television and NAACP is a organization to help those who cannot help themselves. If you want them to go away, start an all white org that duties to help minorities. lol didn't think so (I already know your answer)
    Can we move on now.
    I didn't know celebs can make money pushing furniture?! WOW

  • barbie

    I hope his taste in furniture is better than his taste in tattoos

    Reply
  • Jillian

    Mesaman,

    Did you know that many of "elites" in our society do not have an education past highschool? Amazing right? So do we call them geniuses, lucksters, or simply blessed? I really cannot find a derogratory term for them since this phenomena happens all over the world and encompasses many races. Oh and if your upset about how much money he makes, take your anger out on your fellow white brother who pays him lol. Oh and take your anger out on all those white people who don't really care about race but enjoy being entertained who buy his sneakers, products he endorses, etc. Funny thing about you bigots is that you hate black success but you fail to realize alot of it is supported by whites. You hate to pay taxes citing it goes to "worthless" minorities when white men in congress pass these measures. You like to cite how blacks are disproportionately in prisons and lack education when only a generation ago whites developed a system for that very purpose. If you don't like the world around, take measures to improve it, dont sit around and complain, hate and spread lies. You make it worse and you look very ugly in the process.
    GODBLESS

    Reply
  • mesaman

    Lawdy Miss Julian, did you know that some of our greatest thinkers went to college and even graduated and learned how to create and invent and make your life more pleasant, if not more respectable and wrote the classical music and books and some of them were even black. I'll bet I know the names of six black opera singers and you would have to go look them up, assuming you can work google. I don't feel sorry for you, I pity you. You must think I owe you an education and respect. I don't. I worked for mine and if you want to do the same you might earn your GED and become someone productive. Y'll come back now.

  • 12 Comments / 1 Pages

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