At Fashion4Home, you're the buyer! Photo: Fashion4Home.com
With the growing trend of social media affecting shopowner's inventory selections, it's no wonder decor-related sites crave a piece of the action. One rising star among the social-media driven shops is Fashion4Home.com, which combines a direct-to-consumer business model with exclusive and sustainable designs. Here's how it works:
Visitors to Fashion4Home.com vote and comment on their favorite product designs, sharing what they like/love/hate to their respective Facebook and Twitter networks. By sharing their finds, traffic is driven to each piece -- giving designers immediate feedback on which sketches work -- and why.
Then, designers choose which sketch will go into production based on consumer demand. Once a piece is in production, Fashion4Home.com provides 10% off any produced piece that you, the shopper, voted for.
It's a fantastic idea, no? Not only do consumers get a voice in a product's design, but designers gain clarity and access to their audience -- it's a win-win situation for all.
For more buzz-worthy sites, read on:
-The Library of Congress Shop
-Private Sample Sales Get Decor-Friendly
