Eco-Lingo: Green Consumerism

Eco-lingo is being tossed around left and right these days. We're demystifying common terms to help you figure out which words are the real deal... and which are just green jargon.

Today's word: Green Consumerism

What it doesn't mean: Only buying home accessories in lovely shades of Kelly green, jade, olive and emerald.

What it does mean: Approaching your purchase decisions with sustainability in mind. So, considering the life cycle of the product, the product's effect on the environment, the materials/ingredients, the packaging and when you're in the market for a brand new product, seeking out a version of it at a green retailer (these will help you get started.) While the concept isn't new, a slew of ad campaigns and eco-friendly product lines are trying to encourage green consumerism (and plain old consumerism.)

But here's the tricky thing: to be a true green consumer, you've got to look past the hype. While it's far better to spend your dollars on a tote bag made of recycled materials than a less environmentally-friendly version, the most responsible thing to do is re-use a tote you already have. Or make one, or pick one up at your local thrift store.

The same goes for furniture. We've talked before about products that aren't as green as they promise, but even the most sustainable, soy-based, recycled material-made pieces are not as green as re-purposed old furniture.

Synonyms: Eco-sensitivity, Eco-narcissism, Shopping with a conscience

Verdict: Green Jargon. We're behind the sentiment, but not the commercialization.

Want some more views on green consumerism?
Are you a green super consumer? 5 ways to fight the urge
Is Green Consumerism a Contradiction?
Notes of Green Consumers