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Martha Stewart icing a Wii-shaped cake on the cover of Wired. Image: Wired
Coming soon: Your chance to have fun with Martha on your Wii.
There are Martha Stewart-branded magazines, television shows, a satellite radio station, flowers, paints, cleaning products and products for nearly every part of the home -- Martha Stewart is just about everywhere. According to a recent press release, you can add another location to the list of Martha-ness: Your video game console.
When Martha Stewart graced the cover of Wired magazine in 2007, it was a goof to show the domestic diva icing a Wii-shaped cake. Well, now that image seems more like a premonition: Martha Stewart Living Omnimedia has entered into an agreement with Majesco Entertainment Company to create a line of interactive games based on MSLO's lifestyle content.
Majesco, which has games based on Alvin and the Chipmunks, Hello Kitty and Jillian Michaels from The Biggest Loser, will have the exclusive worldwide rights to produce the games under the deal.
"Women are increasingly engaged in social gaming," Stewart said in a statement. "We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand."
Your ShelterPop editors are very curious to see how these games turn out: Can you imagine what kind of "interactive electronic games based on MSLO's expansive portfolio of award-winning lifestyle content" might mean? Tweet us your guesses for what Martha's video games might be like @ShelterPop.
For more on Martha Stewart's many ventures, see these stories:
- A Frat House Gets Martha Stewart Makeover
- Buzz: Martha Stewart's Encyclopedia of Sewing and Fabric Crafts
- Martha Stewart Crashes NYC Home Depot Workshop
