West Elm and PATCH NYC Come Together

West Elm's latest partner in design: Cult favorite PATCH NYC.

What's not to love here: One of our favorite big retailers (West Elm) takes a well-loved small brand (Patch NYC) under their wing to create an affordable, adorable collaboration. With this new collaboration, we get the quality and design we're used to with West Elm, plus the striking illustrations, intricacies and dark whimsy that PATCH NYC has so nailed down.

The PATCH NYC for West Elm collection includes linen throw pillow covers, framed wall art and ceramic serving pieces. We were so excited about the new line, we spoke to PATCH NYC's John Ross, half of the brand's design team, about the experience of creating the line:

SP: How was designing the collaboration with West Elm different from designing PATCH NYC?

JR: With this collection we really wanted the pieces to work with the extensive product range of West Elm, so it was a different way of thinking compared to when we design our PATCH NYC collection. We wanted our colors to coordinate
with the rest of the product in the store and we thought a lot about the West Elm look -- which is much more contemporary. compared to our usual vintage-inspired leanings.

SP: Do you have any of the pieces in your home?

JR: Yes! We have one of every piece in the PATCH NYC for West Elm collection. We like to rotate the accessories in our décor so it's nice to have options. The serving pieces have already been put to use when we had some friends over for dinner recently and the Slate Pigeon pillow is currently on the sofa in our den.

SP: I love the framed pieces and the gorgeous salon walls you guys create. What kind of artwork would you suggest mixing in with your West Elm prints to create a unique look?

JR: We are big fans of hanging art salon-style because we always have more art to hang than wall space! The great thing about the letterpress prints we designed for West Elm is that they're all in a neutral palette and the frames have classic profiles so they will work with a lot of different types of art.

Art is such a personal thing. So, if you have a collection that you really love, you're bound to end up with a unique wall of art. We also like to combine different types of art -- mixing oil paintings and charcoal drawings with photographs and wood carvings. It's also nice to play with scale by combining large pieces with small, and vertical with horizontal.

SP: What other brands would you like to work with? Any other collaborations in the works?

JR: It would be great to collaborate with other companies or brands because we have so many ideas for products we would like to explore... like rugs and bedding and sneakers and furniture and wallpaper!

Hear that, big companies? We'd love to see more Patch NYC... and they'd love to bring it! Macy's did a bedding collection with Angela Adams and wallpaper company Graham & Brown collaborated with Marcel Wanders -- maybe they're on the hunt for their next muses/designers?

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