First Look: John Derian for Target

A new collection from one of our favorite lust-worthy brands is always exciting. But one for Target, that starts at $1.99? Beyond.

There are two camps of John Derian fans -- the collectors and the gazers. Collectors have coffee tables filled with his thought-provoking trays and walls adorned with the vintage-style decoupage. Gazers? They just enjoy seeing his wares on magazine pages and in store windows.

But when John Derian for Target launched in 2008, the game changed: Suddenly the gazers were able to scoop up pieces (multiple pieces!) of the line and display them proudly. And upon the launch of this year's collection for Target, we have a first look at the goods. They're bold, sophisticated, full of surprises and each piece rings in at under $25 -- or, in terms of John Derian prices, one glass coaster. We're hoping your second look will be on the shelves of your local Target on September 5, where you can snap some up for your own personal third look: In your own home.

The collection has 100 pieces, but we're spotlighting 13 of our favorites. Take a look and start plotting your shopping list early!

Clockwise from top left: Wood Frame in Geranium Leaves, $10; Storage Box in Dotted Marble, $13; Trays in Good Intentions; House-Mouse; Phrenology, $13 each; Three-Tier Tray in Dahlia, $15.



Clockwise from top left: Stationery Set, $10; Appetizer Plates in Ladybug; Clover; Butterfly; Dragonfly, $2 each; Storage Crate in Marble, $10; Small Square Tray in Flatware, $2.

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